LEARN
Make your next move with better evidence.
Twelve practical playbooks for campaigns, conversions and AI traffic. Each includes setup requirements, a worked example and checks to help you interpret the result.
Revenue decisions
Read revenue and conversion evidence before choosing your next investment.
Revenue decisions3 min read
Choose marketing channels using revenue evidence
Build a repeatable channel review that combines traffic, attributed sales and the effort needed to acquire them.
Revenue decisions3 min read
Understand which landing pages bring buyers
Separate pages that attract visits from the entry pages associated with recorded purchases.
Revenue decisions3 min read
Compare outcomes across visitor countries
Use approximate location as a starting point for investigating regional differences in signup and purchase behaviour.
Campaign playbooks
Practical setups for the links, placements and audiences you control.
Campaign playbooks3 min read
Measure the results of individual X posts
Give each link a campaign name so you can connect a post to recorded visits, goals and attributed payments.
Campaign playbooks3 min read
Connect organic-search visits to business outcomes
Review search-driven landing pages alongside goals and credited payments without promising unavailable search-query data.
Campaign playbooks3 min read
Track newsletter issues beyond the click count
Give each email issue its own campaign and compare the visits and outcomes you observe after readers arrive.
Campaign playbooks3 min read
Review partner campaigns with traceable links
Use a distinct link for each partner and keep analytics evidence separate from commission accounting.
Campaign playbooks3 min read
Measure visits from printed QR campaigns
Connect a flyer, poster or event placement to a named campaign without confusing scans with website activity.
AI referrals and crawlers
Separate assistant referrals, server-side bots and the signals you cannot observe.
AI referrals and crawlers3 min read
Understand traffic referred by AI assistants
Find reported AI referral sources and distinguish human visits from crawler requests and unobservable recommendations.
AI referrals and crawlers3 min read
Inspect AI crawler requests and verification
Add server-side crawler reporting, then use bot identity, response status and page counts to investigate access.
Goals and launches
Define meaningful actions and review campaigns with consistent measures.
Goals and launches3 min read
Instrument signup goals you can trust
Choose stable event names, distinguish intent from completion, and verify each action before relying on conversion reports.
Goals and launches3 min read
Plan a launch review before publishing
Set up campaign names, a completed outcome and a review window so launch-day traffic becomes useful evidence.
MAKE YOUR NEXT MOVE WITH CONTEXT
Get to know the visits behind your business.
Explore your traffic, understand your visitors and measure what matters.
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