PRICING

Start small. Keep room to grow.

Core analytics on every plan. Choose the website and monthly event allowance that fits your business. Start free on one website, or pay from £3 with a full refund within 14 days if you are unhappy. Cancel monthly plans at any time.

Key facts

  • Independent web analytics for SaaS founders, made in Belfast, Northern Ireland, UK.
  • Tracks visits from ChatGPT, Perplexity, Claude, Gemini and other AI assistants as their own sources.
  • Optional revenue attribution with Stripe and Dodo Payments, so you can see which visits became paying customers.
  • Read-only MCP access for AI agents through OAuth, limited to the websites you choose.
  • A Free plan covers one website and 2,000 events a month. Paid plans start at £3 a month, and Founder Lifetime is £80 once, limited to 10 purchases.
  • Your first paid-plan payment is fully refundable within 14 days if you are unhappy, no questions asked.

Free

Free to install and learn

£0/ month

No card required. Capped on purpose.

  • 1 website
  • 2,000 events/month
  • 2,000 crawler visits/month
  • 30 days of reports

Not included: revenue attribution, AI agent access, team invitations. A small 5H3LL mark shows on the live view.

Start free

Upgrade any time. Paid plans: full refund within 14 days of your first payment.

Starter

Ideal for your first website

£3/ month

Monthly subscription. Cancel anytime.

  • 1 website
  • 10,000 events/month

A focused start

Choose Starter

Cancel anytime · Full refund within 14 days of your first payment. Refund policy

Indie

Ideal for independent makers

£5/ month

Monthly subscription. Cancel anytime.

  • 3 websites
  • 50,000 events/month

Room for your side projects

Choose Indie

Cancel anytime · Full refund within 14 days of your first payment. Refund policy

Growth

Room to grow

Ideal for a growing portfolio

£9.99/ month

Monthly subscription. Cancel anytime.

  • 10 websites
  • 250,000 events/month

More sites. More headroom.

Choose Growth

Cancel anytime · Full refund within 14 days of your first payment. Refund policy

Founder Lifetime

For our first ten supporters

£80once

Growth limits apply. Access lasts while this service operates.

  • 10 websites
  • 250,000 events/month

Live availability checked at checkout

Get Founder Lifetime

One payment · Full refund within 14 days of your first payment. Refund policy

Every plan includes AI-source reporting, campaigns, goals, funnels, journeys, crawler tracking and live activity. Revenue attribution, AI agent access and team invitations with Viewer and Editor access are on the paid plans. The website owner covers usage and billing; invited teammates do not need their own paid plan. Full refund within 14 days if you’re unhappy. No questions asked.

COMPARE PLANS

What each plan includes.

PlanFreeStarterIndieGrowthFounder Lifetime
Price£0 / month£3 / month£5 / month£9.99 / month£80 once
Websites1131010
Events per month2,00010,00050,000250,000250,000
Crawler visits per month2,00010,00050,000250,000250,000
Reports kept30 daysFull historyFull historyFull historyFull history
BillingNo card requiredMonthly, cancel anytimeMonthly, cancel anytimeMonthly, cancel anytimeOne payment
Traffic, channels, referrers and campaigns
AI and search crawler tracking
Custom goals and funnels
Visitor journeys and live activity
Optional revenue attribution
Team invitations (Viewer and Editor)
AI agent access (read-only)

Events include pageviews, custom goals and outbound clicks across your websites. Recognised AI and search crawler visits have their own monthly allowance and never use up your events. Allowances reset on the first day of each month in UTC. Collection pauses at the event limit; stored reports stay available. Founder Lifetime is limited to 10 successful purchases and lasts for the operating lifetime of this service. Support is by email for every plan.

BILLING QUESTIONS

Plans and billing, answered.

What is included in the plans?

All plans include traffic and campaign breakdowns, custom goals, funnels, visitor journeys, live activity and optional revenue attribution. Starter includes 1 website and 10,000 monthly events; Indie 3 and 50,000; Growth and Founder Lifetime 10 and 250,000.

Is there a free plan or trial?

Yes, there is a Free plan. Free is for installing the script and learning the product: 1 website, 2,000 events and 2,000 crawler visits a month, 30 days of reports, and no revenue attribution, AI agent access or team invitations. Paid plans start at £3 per month and you can upgrade at any time. Your first payment is fully refundable within 14 days, no questions asked. Monthly plans can be cancelled at any time and the current billing period stays available.

How does Founder Lifetime work?

Pay £80 once for the Growth allowance: 10 websites and 250,000 events per month, with no recurring subscription. The offer ends after 10 successful purchases. Checkout temporarily reserves a place. Refunded purchases still count toward the original 10; refunds and disputes may revoke access. Lifetime means for the operating lifetime of this service, not unlimited usage.

What counts as an event, and what happens at my limit?

Events are pageviews, custom goals and outbound clicks across your websites. The allowance resets each calendar month in UTC. At the limit, new events are not recorded until the reset or an upgrade; existing reports remain accessible. If a downgrade leaves too many websites, the oldest websites within your new allowance continue tracking.

Is Stripe billing the same as tracking my revenue?

No. Your plan is paid through Stripe. Tracking payments made by your own customers is a separate, optional integration configured for each website.

How do sign-in and cancellation work?

Sign in with Google, GitHub or a verified email link. Manage your subscription through the billing portal and cancel future renewals there. Your current billing period remains available.

Need help choosing? Contact support.

MAKE YOUR NEXT MOVE WITH CONTEXT

Get to know the visits behind your business.

Explore your traffic, understand your visitors and measure what matters.

Cancel anytime on monthly plans · See refund policy