# Analytics by 5H3LL

> Privacy-friendly web analytics with AI referral tracking, revenue attribution and AI crawler visibility. Made by 5H3LL in Belfast, Northern Ireland. A Free plan covers one website; paid plans start at £3 a month with a full refund within 14 days of the first payment.

## Key facts
- Independent web analytics for SaaS founders, made in Belfast, Northern Ireland, UK.
- Tracks visits from ChatGPT, Perplexity, Claude, Gemini and other AI assistants as their own sources.
- Optional revenue attribution with Stripe and Dodo Payments, so you can see which visits became paying customers.
- Read-only MCP access for AI agents through OAuth, limited to the websites you choose.
- A Free plan covers one website and 2,000 events a month. Paid plans start at £3 a month, and Founder Lifetime is £80 once, limited to 10 purchases.
- Your first paid-plan payment is fully refundable within 14 days if you are unhappy, no questions asked.

Full text of every public page: https://analytics.5h3ll.site/llms-full.txt
Every page is also available as Markdown: add .md to its URL (for example https://analytics.5h3ll.site/docs/api.md; the home page is https://analytics.5h3ll.site/index.md).

## Product
- [AI referrals to revenue for SaaS](https://analytics.5h3ll.site/): Web analytics for independent businesses. Track AI referrals, campaigns, goals and journeys, with optional Stripe or Dodo revenue attribution.
- [Features](https://analytics.5h3ll.site/features): Sources, campaigns, goals, funnels, visitor journeys, a live globe, optional revenue attribution, teams and agent access, in one dashboard.
- [AI referral tracking](https://analytics.5h3ll.site/ai-referrals): See which AI assistants send visitors, what those visitors do and which of them become paying customers.
- [Integrations](https://analytics.5h3ll.site/integrations): Install with one script, connect Stripe or Dodo Payments for revenue attribution, use the server-side API and connect an AI agent.
- [Pricing](https://analytics.5h3ll.site/pricing): Start free on one website, or pay from £3 a month for more websites, revenue attribution, AI agent access and teams. Full refund within 14 days of your first payment.
- [Changelog](https://analytics.5h3ll.site/changelog): What is new, improved and fixed in Analytics by 5H3LL, release by release.
- [Free campaign link builder](https://analytics.5h3ll.site/link-builder): Build tagged links for X, Reddit, newsletters, partners and QR codes so every post shows up by name in your analytics.
- [Crawler directory](https://analytics.5h3ll.site/crawlers): A reference of AI crawlers, search bots and training agents: what they are for, how they identify themselves and how to verify them.

## Documentation
- [Documentation](https://analytics.5h3ll.site/docs): Documentation for installing and using Analytics by 5H3LL.
- [Quickstart](https://analytics.5h3ll.site/docs/quickstart): Add a website and see your first visit in under five minutes.
- [Installing the script](https://analytics.5h3ll.site/docs/installation): Script attributes, frameworks, single-page apps and troubleshooting.
- [Goals and custom events](https://analytics.5h3ll.site/docs/goals): Count signups, clicks and anything else, from HTML, JavaScript or your server.
- [Identify visitors](https://analytics.5h3ll.site/docs/identify): Link a visitor to your own user record when they sign in.
- [Consent and privacy controls](https://analytics.5h3ll.site/docs/consent): Wait for consent, ignore your own visits and respect privacy signals.
- [Revenue attribution](https://analytics.5h3ll.site/docs/revenue): See which sources, campaigns and AI assistants bring paying customers.
- [Stripe](https://analytics.5h3ll.site/docs/stripe): Connect Stripe and pass the visitor ID so payments are attributed.
- [Dodo Payments](https://analytics.5h3ll.site/docs/dodo): Connect Dodo Payments for attributed revenue.
- [AI crawler tracking](https://analytics.5h3ll.site/docs/crawlers): See which AI and search crawlers read your site, verified against the operators own IP ranges.
- [API reference](https://analytics.5h3ll.site/docs/api): Send payments, goals and crawler visits from your own backend.
- [AI agents and MCP](https://analytics.5h3ll.site/docs/agents): Let Grok Bot, Cursor, OpenClaw, Hermes, Claude and Grok read your analytics.
- [Teams and roles](https://analytics.5h3ll.site/docs/teams): Invite teammates and clients and decide what they can do.
- [Plans and allowances](https://analytics.5h3ll.site/docs/plans): What each plan includes and what happens at the limit.
- [Getting help](https://analytics.5h3ll.site/docs/support): Open a support ticket from your account.

## Guides
- [Learn](https://analytics.5h3ll.site/learn): Step-by-step analytics playbooks with setup requirements, worked examples and verification checks for independent businesses.
- [Choose channels using revenue evidence](https://analytics.5h3ll.site/learn/find-your-best-marketing-channel): Build a repeatable channel review that combines traffic, attributed sales and the effort needed to acquire them.
- [Find landing pages that bring buyers](https://analytics.5h3ll.site/learn/find-your-highest-earning-pages): Separate pages that attract visits from the entry pages associated with recorded purchases.
- [Compare conversions across countries](https://analytics.5h3ll.site/learn/measure-conversion-rate-by-country): Use approximate location as a starting point for investigating regional differences in signup and purchase behaviour.
- [Connect organic search to revenue](https://analytics.5h3ll.site/learn/measure-revenue-from-seo): Review search-driven landing pages alongside goals and credited payments without promising unavailable search-query data.
- [Track newsletter issues beyond clicks](https://analytics.5h3ll.site/learn/attribute-newsletter-revenue): Give each email issue its own campaign and compare the visits and outcomes you observe after readers arrive.
- [Review partner campaigns with UTMs](https://analytics.5h3ll.site/learn/track-affiliate-and-partner-revenue): Use a distinct link for each partner and keep analytics evidence separate from commission accounting.
- [Measure visits from printed QR codes](https://analytics.5h3ll.site/learn/track-qr-code-conversions): Connect a flyer, poster or event placement to a named campaign without confusing scans with website activity.
- [Understand traffic from AI assistants](https://analytics.5h3ll.site/learn/see-when-ai-assistants-send-visitors): Find reported AI referral sources and distinguish human visits from crawler requests and unobservable recommendations.
- [See which AI crawlers read your site](https://analytics.5h3ll.site/learn/find-which-ai-crawlers-read-your-site): Add server-side crawler reporting, then use bot identity, response status and page counts to investigate access.
- [Instrument signup goals you can trust](https://analytics.5h3ll.site/learn/track-signups-and-key-actions): Choose stable event names, distinguish intent from completion, and verify each action before relying on conversion reports.
- [Plan a launch review before you publish](https://analytics.5h3ll.site/learn/measure-launch-performance): Set up campaign names, a completed outcome and a review window so launch-day traffic becomes useful evidence.
- [Measure results of individual X posts](https://analytics.5h3ll.site/learn/find-which-x-posts-drive-sales): Give each link a campaign name so you can connect a post to recorded visits, goals and attributed payments.

## Comparisons and use cases
- [Compare web analytics for SaaS founders](https://analytics.5h3ll.site/compare): Compare a focused revenue-attribution workflow with broader analytics platforms. Start with the questions, integrations and privacy requirements your business actually has.
- [DataFast vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/datafast): Two products with overlapping revenue-attribution goals. Compare the workflow, payment setup and access model before choosing a DataFast alternative.
- [Google Analytics vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/google-analytics): Google Analytics is a broad, free platform tied to the Google ecosystem. Compare it with a focused, paid tool for AI referrals and revenue attribution before you choose.
- [Plausible vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/plausible): Plausible is a lightweight, privacy-focused analytics tool. Compare its simplicity with a tool built around AI referrals, revenue attribution and agent access.
- [PostHog vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/posthog): PostHog is a broad product-analytics platform. Compare it with a focused tool for marketing sources, AI referrals and revenue attribution.
- [Fathom Analytics vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/fathom): Fathom is a simple, privacy-focused analytics service. Compare it with a tool that adds AI referral sources, revenue attribution and agent access.
- [Simple Analytics vs 5H3LL: comparison](https://analytics.5h3ll.site/compare/simple-analytics): Simple Analytics is a privacy-first analytics service. Compare it with a tool focused on AI referral sources, revenue attribution and agent access.
- [Google Analytics alternatives for SaaS](https://analytics.5h3ll.site/alternatives): If your main question is which campaigns lead to customers, compare a smaller reporting workflow with the wider platforms you are considering.
- [SaaS revenue attribution and ROI](https://analytics.5h3ll.site/revenue-attribution-for-saas): Use verified payment data with traffic, goals and journeys to investigate which sources receive revenue credit. Keep profit and causal impact separate from attribution.
- [Analytics MCP server for AI agents](https://analytics.5h3ll.site/analytics-mcp): Connect a compatible MCP client through browser-based OAuth, select the websites to share and ask questions about aggregate traffic and revenue.

## Legal
- [Terms of Service](https://analytics.5h3ll.site/terms): The terms that apply when you use Analytics by 5H3LL: accounts, plans and billing, acceptable use, your data, liability and governing law.
- [Data Processing Agreement](https://analytics.5h3ll.site/dpa): The UK GDPR Article 28 terms under which Analytics by 5H3LL processes personal data on behalf of its customers.
- [Privacy Policy](https://analytics.5h3ll.site/privacy): How Analytics by 5H3LL collects, uses and protects personal data, and the choices and rights you have under UK data protection law.
- [Refund Policy](https://analytics.5h3ll.site/refund): How refunds, cancellation and Founder Lifetime purchases work for Analytics by 5H3LL.

## More
- [FAQ](https://analytics.5h3ll.site/faq): Answers about plans and billing, installing the tracker, cookies and consent, teams and AI agents.
- [ChatGPT-User crawler](https://analytics.5h3ll.site/crawlers/chatgpt-user): ChatGPT-User is Visits a page when a ChatGPT or custom GPT user’s request needs it.
- [Claude-User crawler](https://analytics.5h3ll.site/crawlers/claude-user): Claude-User is Retrieves a page when a Claude user asks a question that needs it.
- [Perplexity-User crawler](https://analytics.5h3ll.site/crawlers/perplexity-user): Perplexity-User is Visits a page to answer a Perplexity user’s question and link to it.
- [Google-Agent crawler](https://analytics.5h3ll.site/crawlers/google-agent): Google-Agent is Used by agents hosted on Google infrastructure to navigate the web and act on a user’s request.
- [Google-GeminiNotebook crawler](https://analytics.5h3ll.site/crawlers/google-gemininotebook): Google-GeminiNotebook is Fetches individual URLs that Gemini Notebook users added as sources.
- [Amzn-User crawler](https://analytics.5h3ll.site/crawlers/amzn-user): Amzn-User is Supports user actions, such as Alexa questions that need up-to-date information.
- [meta-externalfetcher crawler](https://analytics.5h3ll.site/crawlers/meta-externalfetcher): meta-externalfetcher is Fetches individual links at a user’s request to support Meta AI product features.
- [DuckAssistBot crawler](https://analytics.5h3ll.site/crawlers/duckassistbot): DuckAssistBot is DuckDuckGo’s crawler for AI-assisted answers.
- [MistralAI-User crawler](https://analytics.5h3ll.site/crawlers/mistralai-user): MistralAI-User is Fetches pages when a Mistral assistant user’s request needs them.
- [OAI-SearchBot crawler](https://analytics.5h3ll.site/crawlers/oai-searchbot): OAI-SearchBot is Surfaces sites in ChatGPT search results.
- [Claude-SearchBot crawler](https://analytics.5h3ll.site/crawlers/claude-searchbot): Claude-SearchBot is Improves the quality of Claude’s search results by analysing online content.
- [PerplexityBot crawler](https://analytics.5h3ll.site/crawlers/perplexitybot): PerplexityBot is Surfaces and links websites in Perplexity search results.
- [Googlebot crawler](https://analytics.5h3ll.site/crawlers/googlebot): Googlebot is Google’s main crawler for Search.
- [Google-InspectionTool crawler](https://analytics.5h3ll.site/crawlers/google-inspectiontool): Google-InspectionTool is Used by Search testing tools such as URL inspection and the Rich Results Test.
- [Storebot-Google crawler](https://analytics.5h3ll.site/crawlers/storebot-google): Storebot-Google is Google’s crawler for Shopping and merchant product pages.
- [bingbot crawler](https://analytics.5h3ll.site/crawlers/bingbot): bingbot is Microsoft’s crawler for Bing search.
- [Amzn-SearchBot crawler](https://analytics.5h3ll.site/crawlers/amzn-searchbot): Amzn-SearchBot is Improves search experiences in Amazon products and services.
- [Applebot crawler](https://analytics.5h3ll.site/crawlers/applebot): Applebot is Apple’s crawler for search in Spotlight, Siri and Safari.
- [DuckDuckBot crawler](https://analytics.5h3ll.site/crawlers/duckduckbot): DuckDuckBot is DuckDuckGo’s web crawler.
- [meta-webindexer crawler](https://analytics.5h3ll.site/crawlers/meta-webindexer): meta-webindexer is Navigates the web to improve Meta AI search result quality.
- [GPTBot crawler](https://analytics.5h3ll.site/crawlers/gptbot): GPTBot is Collects public web content that may be used to train OpenAI’s generative models.
- [ClaudeBot crawler](https://analytics.5h3ll.site/crawlers/claudebot): ClaudeBot is Collects web content that could contribute to training Anthropic’s models.
- [Google-Extended crawler](https://analytics.5h3ll.site/crawlers/google-extended): Google-Extended is A robots.txt control token for how Google may use crawled content for Gemini.
- [Applebot-Extended crawler](https://analytics.5h3ll.site/crawlers/applebot-extended): Applebot-Extended is A robots.txt control for whether Apple may use crawled content to train its generative models.
- [Amazonbot crawler](https://analytics.5h3ll.site/crawlers/amazonbot): Amazonbot is Used to improve Amazon products and services.
- [meta-externalagent crawler](https://analytics.5h3ll.site/crawlers/meta-externalagent): meta-externalagent is Meta’s crawler for AI-related use cases such as training and indexing.
- [CCBot crawler](https://analytics.5h3ll.site/crawlers/ccbot): CCBot is Builds the open Common Crawl web archive that many AI datasets use.
- [OAI-AdsBot crawler](https://analytics.5h3ll.site/crawlers/oai-adsbot): OAI-AdsBot is Checks that pages submitted as ads on ChatGPT meet policy.
- [facebookexternalhit crawler](https://analytics.5h3ll.site/crawlers/facebookexternalhit): facebookexternalhit is Fetches pages shared on Facebook, Instagram or Messenger to build link previews.
- [GoogleOther crawler](https://analytics.5h3ll.site/crawlers/googleother): GoogleOther is A generic Google crawler used by product teams, for example for research and one-off crawls.
- [Track revenue and campaigns in Next.js](https://analytics.5h3ll.site/integrations/nextjs): Track the browser journey in your Next.js application, then connect a server-side payment integration for revenue attribution.
- [Framer analytics and revenue setup](https://analytics.5h3ll.site/integrations/framer): Install a consent-aware tracking snippet in Framer and keep checkout attribution connected when the purchase happens elsewhere.