FAQ
The details, in plain English.
Plans, installation, cookies and consent, teams and agents. Search or filter by topic.
What is included in the plans?
All plans include traffic and campaign breakdowns, custom goals, funnels, visitor journeys, live activity and optional revenue attribution. Starter includes 1 website and 10,000 monthly events; Indie 3 and 50,000; Growth and Founder Lifetime 10 and 250,000.
Is there a free plan or trial?
Yes, there is a Free plan. Free is for installing the script and learning the product: 1 website, 2,000 events and 2,000 crawler visits a month, 30 days of reports, and no revenue attribution, AI agent access or team invitations. Paid plans start at £3 per month and you can upgrade at any time. Your first payment is fully refundable within 14 days, no questions asked. Monthly plans can be cancelled at any time and the current billing period stays available.
How does Founder Lifetime work?
Pay £80 once for the Growth allowance: 10 websites and 250,000 events per month, with no recurring subscription. The offer ends after 10 successful purchases. Checkout temporarily reserves a place. Refunded purchases still count toward the original 10; refunds and disputes may revoke access. Lifetime means for the operating lifetime of this service, not unlimited usage.
What counts as an event, and what happens at my limit?
Events are pageviews, custom goals and outbound clicks across your websites. The allowance resets each calendar month in UTC. At the limit, new events are not recorded until the reset or an upgrade; existing reports remain accessible. If a downgrade leaves too many websites, the oldest websites within your new allowance continue tracking.
Is Stripe billing the same as tracking my revenue?
No. Your plan is paid through Stripe. Tracking payments made by your own customers is a separate, optional integration configured for each website.
How do sign-in and cancellation work?
Sign in with Google, GitHub or a verified email link. Manage your subscription through the billing portal and cancel future renewals there. Your current billing period remains available.
How do I install it?
Create your account, activate your plan and add a website. Your website settings provide the tracking snippet and setup examples. The script supports standard websites and single-page navigation.
Do I need to connect payments to get value?
No. You can start with traffic, pages and goals. Revenue attribution is optional and uses a supported integration or the server-side payments API. Setup instructions are in your website settings.
Can I use it alongside another analytics tool?
Yes. You can install the tracker next to your existing analytics while you explore. Different tools may count visitors and sessions differently.
What is crawler tracking?
Crawlers such as GPTBot, ClaudeBot and Googlebot do not run browser scripts, so the normal tracker cannot see them. Crawler tracking adds a small server-side snippet (a Cloudflare Worker, or any backend via the API) that reports recognised AI, search and training crawlers. You see which bots visit, which pages they request and which return errors such as 404. Crawler IP addresses are used to verify the bot against its published ranges and are not stored. Crawler visits have their own monthly allowance on every plan and never use up your events.
Which AI sources can it recognise?
Referrals from ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot and other assistants are recognised when the referring app passes its source. Missing referrers cannot always be identified, so treat AI numbers as a floor rather than an exact count.
Does the tracker use cookies?
Yes. It uses first-party visitor and session cookies. You can configure consent and your website’s privacy information. The privacy policy explains what is collected.
Can I ask visitors for consent?
Yes. Website settings include an optional consent banner builder, or you can connect your own consent manager. The tracker can be held until analytics consent is given. Consent remains your responsibility as the website owner.
Can I invite my team?
Yes. Invite teammates to individual websites as Viewers or Editors at no extra seat charge. Viewers read reports; Editors can also manage funnels, rematch payments and edit the website name and timezone. The owner keeps control of billing, credentials, invitations and deletion.
What can a connected AI agent do?
With your approval, an agent connects over OAuth and reads aggregate reports and public installation details for the websites you choose. It cannot change billing, manage teammates, read payment keys or delete data. You can revoke access in Account settings.
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