Revenue attribution

Revenue attribution joins a payment to the visit that led to it. You then see revenue per source, campaign, landing page and AI assistant.

How a payment is matched

1. The checkout carries the visitor ID (ml_visitor_id in metadata, or the return page).
2. Failing that, a returning customer is matched to their earlier payments.
3. Failing that, the single likely checkout click just before the payment.

Pick a provider: Stripe, Dodo Payments, or any other through the payments API.