5H3LL product guides · Updated 27 October 2026
Fathom Analytics vs Analytics by 5H3LL
Fathom is a simple, privacy-focused analytics service. Compare it with a tool that adds AI referral sources, revenue attribution and agent access.
Where the products overlap
Both are paid, simple alternatives to a large analytics platform. Both give you a clear dashboard of traffic, sources and goals without a long setup.
When Fathom Analytics may be the better fit
Fathom positions itself around simplicity and privacy. If you want a clean, minimal dashboard and are comfortable with a straightforward feature set, check whether it covers what you need.
What you get with 5H3LL
Analytics by 5H3LL shows traffic sources, campaigns, goals and visitor journeys, and names visits from AI assistants such as ChatGPT, Perplexity, Claude and Gemini as their own sources. Optional Stripe and Dodo Payments connections attribute revenue to the visit that led to it, a payments API covers other providers, and read-only OAuth MCP access lets an AI agent query the websites you choose. A Cloudflare Worker snippet adds verified AI and search crawler visibility.
Our monthly plans are £3 Starter, £5 Indie and £9.99 Growth. Starter covers one site and 10,000 monthly events; Indie covers three and 50,000; Growth covers ten and 250,000. There is a Free plan for one website and 2,000 events a month, without revenue attribution, agent access or team invitations. Your first paid-plan payment is fully refundable within 14 days if you are unhappy, no questions asked. Founder Lifetime is £80 once, limited to ten purchases.
We add optional Stripe and Dodo revenue attribution, per-customer journeys, verified crawler visibility and MCP access. If you do not need those, the extra scope may not be worth it.
What to check in Fathom Analytics
Check its current pricing, its pageview limits, how it describes cookies and consent, and whether it shows AI assistants as separate sources or attributes revenue to visits.
A practical switching check
Run both tools side by side for a few weeks. Create one tagged campaign and one known goal in each, compare the same date range, and reconcile payments with your payment provider. Keep your old reports while you validate the new setup. We do not currently offer an automated import of historical Fathom Analytics data.
| Decision | Analytics by 5H3LL | What to verify in Fathom Analytics |
|---|---|---|
| Pricing model | Free plan for one site, then paid plans from £3 a month; refundable within 14 days | Current plan prices and pageview limits |
| AI referral sources | ChatGPT, Perplexity, Claude, Gemini and others shown as named sources | Whether AI assistants appear as separate sources in your reports |
| Revenue attribution | Optional Stripe and Dodo Payments, plus a payments API | Which payment providers it supports and how visits are matched |
| AI agent access | Read-only OAuth MCP, limited to selected websites | Whether it offers agent access, with what scope |
| Privacy | First-party cookies with consent controls | Collection mode, consent needs and where data is stored |
Is this an independent Fathom Analytics review?
No. This comparison is published by Analytics by 5H3LL. We link to Fathom Analytics's own site and describe our own product so you can check the fit yourself.
Is 5H3LL cookieless?
No. Our browser tracker uses first-party visitor and session cookies, with consent controls you can configure. Choose a different collection approach if cookieless operation is a requirement.
Is there a free plan or trial?
There is a Free plan: one website and 2,000 events a month, free to install and learn. Paid plans start at £3 a month, with a full refund within 14 days of your first payment, no questions asked.
Free plan available. Paid plans from £3. Refund policy.