# Make your next move with better evidence.

Source: https://analytics.5h3ll.site/learn

Twelve practical playbooks for campaigns, conversions and AI traffic. Each includes setup requirements, a worked example and checks to help you interpret the result.

## REVENUE DECISIONS

Read revenue and conversion evidence before choosing your next investment.

- [Revenue decisions3 min readChoose marketing channels using revenue evidenceBuild a repeatable channel review that combines traffic, attributed sales and the effort needed to acquire them.](https://analytics.5h3ll.site/learn/find-your-best-marketing-channel)
- [Revenue decisions3 min readUnderstand which landing pages bring buyersSeparate pages that attract visits from the entry pages associated with recorded purchases.](https://analytics.5h3ll.site/learn/find-your-highest-earning-pages)
- [Revenue decisions3 min readCompare outcomes across visitor countriesUse approximate location as a starting point for investigating regional differences in signup and purchase behaviour.](https://analytics.5h3ll.site/learn/measure-conversion-rate-by-country)

## CAMPAIGN PLAYBOOKS

Practical setups for the links, placements and audiences you control.

- [Campaign playbooks3 min readMeasure the results of individual X postsGive each link a campaign name so you can connect a post to recorded visits, goals and attributed payments.](https://analytics.5h3ll.site/learn/find-which-x-posts-drive-sales)
- [Campaign playbooks3 min readConnect organic-search visits to business outcomesReview search-driven landing pages alongside goals and credited payments without promising unavailable search-query data.](https://analytics.5h3ll.site/learn/measure-revenue-from-seo)
- [Campaign playbooks3 min readTrack newsletter issues beyond the click countGive each email issue its own campaign and compare the visits and outcomes you observe after readers arrive.](https://analytics.5h3ll.site/learn/attribute-newsletter-revenue)
- [Campaign playbooks3 min readReview partner campaigns with traceable linksUse a distinct link for each partner and keep analytics evidence separate from commission accounting.](https://analytics.5h3ll.site/learn/track-affiliate-and-partner-revenue)
- [Campaign playbooks3 min readMeasure visits from printed QR campaignsConnect a flyer, poster or event placement to a named campaign without confusing scans with website activity.](https://analytics.5h3ll.site/learn/track-qr-code-conversions)

## AI REFERRALS AND CRAWLERS

Separate assistant referrals, server-side bots and the signals you cannot observe.

- [AI referrals and crawlers3 min readUnderstand traffic referred by AI assistantsFind reported AI referral sources and distinguish human visits from crawler requests and unobservable recommendations.](https://analytics.5h3ll.site/learn/see-when-ai-assistants-send-visitors)
- [AI referrals and crawlers3 min readInspect AI crawler requests and verificationAdd server-side crawler reporting, then use bot identity, response status and page counts to investigate access.](https://analytics.5h3ll.site/learn/find-which-ai-crawlers-read-your-site)

## GOALS AND LAUNCHES

Define meaningful actions and review campaigns with consistent measures.

- [Goals and launches3 min readInstrument signup goals you can trustChoose stable event names, distinguish intent from completion, and verify each action before relying on conversion reports.](https://analytics.5h3ll.site/learn/track-signups-and-key-actions)
- [Goals and launches3 min readPlan a launch review before publishingSet up campaign names, a completed outcome and a review window so launch-day traffic becomes useful evidence.](https://analytics.5h3ll.site/learn/measure-launch-performance)

MAKE YOUR NEXT MOVE WITH CONTEXT

## Get to know the visits behind your business.

Explore your traffic, understand your visitors and measure what matters.

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